Sure Cure Limited ceased using Great Healthworks’ Omega XL almost four years ago and switched to a far superior brand, the company’s senior pharmacist Robert Soogrim said yesterday. He was responding to the latest allegation by Great Healthworks’ chief operating officer and co-founder Miles DuPree that Sure Cure Limited was repackaging and selling its Omega XL product. DuPree made the allegation in a CNC3 report on Tuesday, the third part in a series by Sampson Nanton.
Contacted yesterday by the T&T Guardian on those claims, Soogrim said the report on the matter had become a mystery. “Sure Cure is accused by Omega XL of ‘repackaging and selling’ Omega XL but at the same time they claim that the same Sure Cure product is ‘fake,’” Soogrim said. “The Sure Cure product is also of the powdered type, while Omega XL’s is oil. Can anyone unravel this mystery?” he asked.
He added that repackaging of wholesale products was one of the most common practices worldwide. “Even rebranding of items, as well as imitation brands of top brand-name products are perhaps the most common practices around the world. “As I have stated before, the integrity and efficacy of Sure Cure’s products and services are guilty of only one crime, having a distinct competitive advantage. A far better product,” he said.
Soogrim described the issue as ludicrous and saw it as an attempt to scare Sure Cure Limited off the local market. “It’s impossible for Omega XL to make sense of anything since it was only after Sure Cure ceased using their Omega XL almost four years ago that they came up with all their sour grapes allegations,” he said. He reiterated that Sure Cure remained fully committed to providing the highest quality to T&T customers.
Asked if sales of their Sure Cure products, including its Omega Ultra, have been affected by DuPree’s claims, Soogrim said: “Our sales have not been negatively affected and cannot be negatively affected by the latest cheap scare tactics of the rival. “I have been in this business well over 20 years and if you attempt to tell people that something is wrong with a product which they have already proven beyond doubt to be working for them, you are simply too late.”
Questions about the authenticity of Sure Cure products were raised in the CNC3 series. Nanton reported that in a letter dated May 1 to the Ministry of Health, attorneys representing Great Healthworks raised concerns about the sale of Omega products locally. The US-based company said they were unaware of any studies regarding the ingredients in Sure Cure that would support claims being made in its advertising and asked the Health Ministry to launch an investigation into the matter.
Great Healthworks claimed it hired a private investigator to check the composition of the Sure Cure products by sending the Omega XL product and the Sure Cure tablets to the ISSI Laboratories Inc in New Jersey. On August 20, Dr Yesu Das, of ISSI lab, presented a report which found that while Omega XL contained 18 ingredients, Sure Cure’s Omega Ultra contained seven.